Because of the fact that customers are being even more cautious when they make an online purchase, fraudsters are actually aiming to break up the codes of sophisticated security measures of big enterprises in an effort to obtain important info from all their buyers. Consumers' credit card information are "forever" stored within the dealer's internet site servers, thus they are still vunerable to lax database or site security. Today, the use of rebates has been slowly increasing due to the fact that it's a very easy technique of decreasing the retail cost of a product, without the seller having to get price protection.